Spring summer 2025

2024 June
Paris Fashion Week

Reinventing American Cool – Hollywood icons of Autumn-Winter come out into the daytime, their wardrobes echoing a fusion of stagecraft and handcraft, of performance and pragmatism. A fusion of modern male iconographies, examining contemporary modes of dress.

Amiri Men’s Spring 2025 Is a Display of Laid-back California Glam

Said Amiri: “We can sell clothes, which is great. But the goal for an artist is to create emotion. I want people to look at something and make them dream a bit.” Dreamy as look was feel: A quick backstage check confirmed the lightness and flex of tailoring that was the equivalent of a 1955 Chevrolet Bel Air retrofitted by Tesla. It was fun to see the designer’s sons at the show, collating their own mixtapes of future-memories and codes.